We frequently refer to articles in National Geographic magazine. There have been times when the National Geographic Society has jumped to conclusions about some issue because of their bias to the currently held scientific beliefs. That is especially true when evolutionary theory is involved. However, their articles always have excellent photography and are usually well documented by credible scientists. That makes the relationship between National Geographic and alternative medicine very surprising.
The National Geographic Society has published six books promoting alternative medicine that are not only bad science but also bad journalism. These books go back to 2010, but in the last three years, the books have moved past just presenting data and have gone to promoting a wide range of alternative remedies.
In 2010 they released a book titled Guide to Medicinal Herbs followed by Complete Guide to Natural Home Remedies in 2012. Starting in 2014 the editors began promoting what they called Healing Remedies, Nature’s Best Remedies (2015), Natural Home Remedies (2017), and Nature’s Best Remedies (2019). These books claimed to offer ways to cure or heal illnesses. It is disturbing is that there is virtually no documentation nor any attempt to point out problems in the promoted “remedies” such as side effects or possible collateral damage.
It is important to understand that there are natural materials that can help treat physical problems in the human body. It is also important to know that this is a huge business with an expanding market making it attractive to every fast-talking con-artist. There is virtually no supervision of alternative medicine. That means people can make all kinds of claims without documenting them. To see National Geographic enter this circus is very disappointing. Skeptical Inquirer has taken on National Geographic in their September/October 2019 special issue titled “The Health Wars.” Skeptical Inquirer describes the problem this way:
“Producing books full of claims that lack evidence and don’t even meet minimum scientific standards belies the NGS’s stated ‘passion for science.’ Some of the advice can actually harm. The inconsistencies among the books are troubling and weaken any argument that they are providing ‘information people can trust.’ The National Geographic Society should not sully its reputation by promoting health practices and products not supported by credible scientific evidence.”
We encourage those interested in alternative medicine to examine what is presented in this issue of Skeptical Inquirer about National Geographic and alternative medicine. Click HERE to read the article and always use caution when taking medical advice.
— John N. Clayton © 2019